Most businesses are recognising the importance of having a functional and engaging website but still fail to deliver one. Listing all of the common mistakes would be impractical so I’ve shortlisted my top five.
- Overcrowding the homepage
The purpose of the homepage is to get the user to page two. If you have an overcrowded homepage, it can send too many mixed signals and the user is left feeling overwhelmed. Naturally when a user is feeling this way, they will leave and find another website. This should be every business’ greatest fear when it comes to designing the homepage!
Avoid having any unnecessary animations or videos, large graphical images, dense text, hard to read fonts and too many calls to action. You want to be able to convey succinctly what your company does and how it can help the user to encourage them to explore deeper into your website.
- Hosting out of date content
Consumers are constantly looking for new information so if they land on your website and you have out of date content, you instantly lose credibility. You can keep your content updated by adding a blog or providing new product information. In doing so, you will also increase your search engine rankings.
- Not optimising for multiple devices
Most people these days are searching for businesses on-the-go. If your website isn’t mobile-friendly, this is going to make it a lot harder for the user to navigate your website. According to a study conducted by Google, 50% of people said even if they like a business, they will use them less often if the website isn’t mobile-friendly.
- Using templates and doing your own website design
I know there are plenty of how to guides and free templates to do your own website design, however keep in mind that these templates are shared by thousands of other companies. This can potentially affect your branding position and make it harder for customers to identify your brand from the other companies using the same template.
- Forgetting about the users
Having an aesthetically pleasing website is definitely a huge advantage, however you can’t forget about the website’s usability. You could have the most attractive website in your industry, but if the users can’t navigate around your website easily finding the information they’re after, they won’t be staying on your page long.