You’ve invested in a new website, upped your digital marketing spend to drive traffic to the site and are now patiently waiting by your inbox for fresh leads to start flooding in.
And still waiting… What’s going on??
Converting site visitors into qualified leads can be elusive to say the least, with 40% of marketers citing conversion rates at less than .5%!**
The situation is far from hopeless and if you are savvy enough, there are definitely ways to ensure your stats fare better than the average.
A FAST SITE IS A GOOD SITE
No one likes a sluggish website. A delay of just one second can mean a reduction of conversions by up to 7% – people tend to jump off slow sites fairly quickly so try to ensure you make the user experience as seamless as possible.
FORM FIELDS: LESS IS MORE
Reducing form fields from 11 to 4 on your pages can result in an increase in conversions up to 120% – that’s huge! Only include essential input requests to ensure forms are quick and easy to complete.
DESKTOP TRAFFIC IS GOLD
Stats show that, in terms of conversion, every desktop visit is worth four times as much as via Smartphone**. People spend twice as long on desktop visits*** making targeting times crucial – aim to target desktop users during business hours or after kids are in bed. Mobile traffic campaigns are better suited to pushing brand awareness and optimised during commute hours.
HI, HAVE WE MET?
81% of sales happen after 7 or more contacts, so don’t be shy! Users need to see a lot more of you than you might think.
WHAT SHE SAID
Word of mouth truly speaks volume about your brand and people trust peer reviews. 61% of users will read online reviews before making a purchase so encourage recommendations and share these on your website if possible.
There are lots of things to consider when setting up your website and landing pages to ensure you keep the bounce rate low and maximise meaningful interaction. If you’re looking for a refresh, we’ve done the leg-work and have plenty more tips to share.
Give us a call today and find out how we can help you convert like a boss.**source. Adobe ***source: StatCounter